What Is E-Mail Marketing?
E-mail marketing is the process of pro-actively sending email to your customers alerting them of special offers, informative news and educational articles. Your emails can be configured to include clickable regions and buttons that link back to your web site. This is a valuable and very cost effective tool to help draw new and existing customers to your web site.
We can customize an email marketing relationship specifically suited to your requirements, expertise and available time. For clients who prefer a hands-on ownership model we may simply recommend an email marketing provider that is a good match for your budget, email list size and sending frequency. Other clients prefer to send us their artwork and have us create HTML email, activate clickable regions and schedule the email campaign on their behalf.
Once you have an active email marketing campaign you may want to consider integrating this service with your web site. We can help you setup interactive forms on your site, allowing visitors to automatically sign up for your special offers. On-line email marketing should also be part of your offline customer interactions. Build your own email lists using information collected from trade shows and existing customer databases.
In a crowded on-line marketplace it is important to differentiate your business. A critical part of this process is listening and responding to customer feedback. All of our email marketing partners offer the ability to send customized email surveys. For example, ask your customers what they like and what they would like to see change about your product portfolio. Receive their comments automatically in a consolidated on-line spreadsheet.
Comply With The Law!
Shore Fx supports responsible and legal email marketing. We do not tolerate the sending of spam and do not allow our hosting servers to be used for sending any email marketing campaigns. It is important to note that sending email to customers who have specifically opted in to accept email marketing from you is not considered spam provided you follow specific rules governing how you send email and the content within your email campaign. Shore Fx partners with leading email marketing providers such as Benchmark Email, Constant Contact and Vertical Response. These are reputable providers who ensure your email campaigns comply with the CAN-SPAM Act, a law that sets the rules for commercial email.