PORTFOLIO EXAMPLES

Excel Propane services customers with residential, commercial, & industrial needs throughout Western Michigan. Excel Propane is locally owned with offices in Fremont, Fruitport, and Hart.
Excel asked Hettenbach Graphic Design and Shore FX to refresh their web site appearance and review their site for potential Search Engine Optimization opportunitues. They also wanted Shore FX to take over web site hosting and email management for their business.
During discussions it became apparent that this was an ideal opportunity to build the new site on Shore FX CMS. This allows Excel Propane staff to easily update the web site, alternate between seasonal home pages and add online newsletters. During a re-design effort that includes updates to the common theme of each page (aka site templates) their is minimal development overhead to port a static site to CMS site.
The new site implements best practices for template and page design to maximise SEO. URL history was retained wherever possible, a sitemap was added and the new site structure was submitted to the major search engines.

Shore FX and Hettenbach Graphic Design partnered to create a new web site for Waypoint Sales and Training, based in Grand Haven, MI.
Waypoint represents quality apparel, footwear, and outdoor equipment brands in Indiana, Kentucky, Michigan, Ohio, and Western Pensylvania.

Established in 1998, GoodTemps, Inc. is a nonprofit, alternative staffing agency, and a subsidiary of Goodwill Industries of West Michigan, Inc. Alternative staffing agencies are distinguished by their commitment to helping workers improve career skills and achieve new goals, which provides employers with the ancillary benefit of a better prepared workforce.
Shore FX partnered with GoodTemps and Hettenbach Graphic Design to create goodtempsmi.com. This is full custom site design leveraging Shore FX CMS for content management. The CMS system also includes news article, review and testimonial management allowing GoodTemps staff to easily update their new site.
Shore FX also worked with GoodTemps to create a fill-in employee application PDF form. This allows potential employees to fill in the form online, save it for attachment to an email or print it for mailing. Shore FX can work with you to activate any of your online forms (in any original source format).

The Daily Show with Jon Stewart correspondent Aasif Mandvi brings audiences behind the scenes of the hit primetime news satire. He shows how the writers and correspondents analyze the best and worst of each day's news to bring you hilarious insight into the often ridiculous world of politics and international relations.
Shore FX partnered with Hettenbach Graphic Design to create fakenewsguy.com. We were challenged to design and create a web site within a relatively tight time window so that the announcement of the live web site could coincide with another event. We met this challenge, working closely with the customer to expedite domain setup, content submission and development within a 13 day duration from idea to live. We continued to work closely with the show sponsor after the initial site was published, adding embedded videos and support for online ticket purchases.
To coincide with the new web site Shore FX worked with the show sponsor to create a special Facebook page for the event. This allows the sponsor to leverage social networking - a key tool to attract the audience demographic expected to attent the show. Shore FX implemented FBML code to add a custom ticketing tab on the Facebook page.